For most modern firms, a website and social media presence has become an essential part of attracting potential clients.
However, while web developers and social media marketers are able to assist you in maintaining an online presence, you are responsible for the content being posted and should proofread carefully.
Your web developers will not be familiar with our Nova Scotia Code of Professional Conduct. For other businesses, it is acceptable to make claims that you cannot. Notably, titles like “expert,” “specialist,” and their derivatives are not to be used in online content, as we do not certify people as “experts” or “specialists” in Nova Scotia. If you are coming from Ontario, this is a key difference between our respective Codes, and should be noted.
Pay attention to SEO (search engine optimisation) if you hope to attract new business and show up in searches. There are books about websites, there are even websites about websites, and there are experts who can help.
If you obtain client information via your website, don’t forget to adopt a privacy policy, covered under Privacy & Confidentiality Policies.
Resources: Websites & Social Media
- Aaron George, “How to Build a Custom Law Firm Website Without Coding Experience”, (April 2023). CLIO. clio.com.
- Lawyerist, “Law Firm Website Design”, (n.d.). lawyerist.com.