Law Practice: Sales and Marketing
This course is intended to deepen your understanding of the skills, tools and tactics required to be strategic and successful in the sales and marketing of a law practice. You will be engaged in discussions about market research, social media and digital strategies. You will participate in hands-on activities designed to develop your competency to create integrated legal services sales, marketing and communication plans.
By the end of this module you will be able to:
- Ask the right questions about markets, focusing on the marketing of legal services and the organization of data into relevant information
- Apply tools and techniques for discovering new market opportunities such as cross-selling, referral marketing, sponsorship, and media or other publicity
- Understand how to use technology and social media proactively to reach out to clients and prospects
- Create a marketing plan that includes clear target markets, as well as price and communication strategies
This module is part of the Law Practice Management program and can be taken as a stand-alone course which can also be applied as credit towards the full Certificate program.
For more information or to register, please visit: dal.ca/execed/lpm