Law Practice: Sales and Marketing

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Event date: 
Saturday, October 15, 2016 - 13:00 to 16:00
Name of Organization: 
Dalhousie University - Schulich School of Law and Executive Education
Contact Email: 
Location: 
Dalhousie University, Kenneth C. Rowe Building, 6100 University Ave, Halifax, NS

This course is intended to deepen your understanding of the skills, tools and tactics required to be strategic and successful in the sales and marketing of a law practice. You will be engaged in discussions about market research, social media and digital strategies. You will participate in hands-on activities designed to develop your competency to create integrated legal services sales, marketing and communication plans.  

By the end of this module you will be able to:

  • Ask the right questions about markets, focusing on the marketing of legal services and the organization of data into relevant information
  • Apply tools and techniques for discovering new market opportunities such as cross-selling, referral marketing, sponsorship, and media or other publicity
  • Understand how to use technology and social media proactively to reach out to clients and prospects
  • Create a marketing plan that includes clear target markets, as well as price and communication strategies 

This module is part of the Law Practice Management program and can be taken as a stand-alone course which can also be applied as credit towards the full Certificate program.  

For more information or to register, please visit: dal.ca/execed/lpm